Optimizing Facebook’s Algorithm to Achieve Your Marketing Goals

Don’t invest in social content without a strategy to define and measure results. Most brands go through periods of trying to be everywhere at the same time which can lead to a lack of effectiveness and wasted resources, in addition to burning out your social media manager. In this session, we’ll discuss how to focus your social strategy on platforms and content that achieve your marketing goals, and how to support this content adequately with paid media.

After this session, you’ll be able to:

  • Focus your social strategy on the right platforms and content that will actually achieve your marketing goals
  • Weigh the costs and benefits of using new social channels
  • Align your social metrics with company goals
  • Bring the paid and organic teams together for efficient, effective partnerships