Building a Brand Effectiveness Plan for The New Year

How effective is your brand post-pandemic? Is your brand still relevant to current and target customers in the present marketplace? Today’s brands often find it difficult to stand out in a noisy environment and amongst competitors. A distinguished brand is paramount, and this session will provide you with five tips to help you reconnect with your target customers through a brand evaluation exercise and explain tactics you can implement to use online insights to evaluate your brand effectiveness.

After this session, you’ll be able to:

  • Effectively use data to evaluate your brand
  • Apply a social media checklist to test your brand effectiveness
  • Implement a 30-day brand effectiveness calendar to connect more with your target customers

Who should attend?
This session is for digital marketers who have several years’ experience and are needing a brand effectiveness plan for the new year.