Masterclasses | Digital Summit Nashville

Digital Summit Masterclasses

Half-day, interactive workshops devoted to in-depth learning

“So far I have been LOVING this class and learning so much to fill in my gaps of knowledge! I love the view points this Masterclass has shared so far, and we are only half way through!”

Digital Summit Masterclass attendee

Masterclasses
October 5, 2021 | 08:30AM – 12:30PM

(Included with Platinum Pass, upgrade required for Main Event Pass)

Digital Summit Masterclasses are the perfect expansion of the core Digital Summit conference experience. Each classroom will be a highly interactive, deep-dive taught by the brightest minds in marketing and technology – on the complex topics and strategies that matter most to your company’s bottom line.

We have these amazing courses available for Digital Summit Nashville:

Day 1 Tuesday, October 05

8:30am - 12:30pm

Decoding SEO: How to Build Your Online Visibility – Without the Technical Jargon

Masterclass
  • Hannah McNaughton, Metric Marketing
  • Hannah McNaughton

In order for your digital marketing efforts to be as effective as possible, SEO needs to be at the foundation; however, SEO can be complex and difficult to understand. It can be hard to determine what tools to use, what information to look for, what the data even means, and what to do next.

In this comprehensive workshop, Hannah will walk you through the SEO principles that you need to know to improve your site’s online visibility – but she’s getting rid of the technical jargon. She will provide a clear, step-by-step process for you to follow and a down-to-earth explanation of what the technical terms really mean.

Hannah will pull back the curtain on how her agency approaches SEO projects with each of their clients – from startups for Fortune 100 companies – and teach you how to:

  • Evaluate your site’s SEO health
  • Identify, troubleshoot, and correct common technical errors
  • Utilize the most effective SEO tools
  • Perform keyword research and develop a data-driven content strategy
  • Audit your existing content to find hidden gems and problem areas
  • Analyze and deconstruct competitor’s sites
  • Reverse engineer the top-ranking pages to better compete in SERPs
  • Structure your website to enhance crawlability
  • Optimize on-site elements
  • Prepare for and execute site migrations and redesigns
  • Manage redirects
  • Find and pursue additional SERP opportunities, such as featured snippets and FAQs
  • Create and implement a prioritized SEO strategy

Included with Platinum Passes, upgrade required for Main Event Passes
  • SEO & Search

Organizing your Digital Properties to Connect Data to Business Decisions

Masterclass
  • Colleen Harris, Sincro
  • Colleen Harris

Data & analytics. It’s the piece needed to judge if your website, advertising campaign, landing page or business listing is reaching, engaging and converting your potential audience. Everyone knows you need your Google Analytics, Search Console and Ads installed to gather all the data. Follow that up with “What do you do with that data?” and you get silence. This is the session where you can take control over your Google data properties. Learn how to go beyond just having Google Analytics installed on your site and start to leverage data in your digital decisions. Once you’ve cleaned and organized your data, you can then automate all your marketing reports in Google Data Studio.

This Masterclass will be a full working session in Google Analytics, Google Tag Manager and Google Data Studio. Your interactive workbook will include best practices for data organization, tips and tricks on how to connect all your data together, plus checklists for how to audit any Google Analytics account.

On top of the workbook, this master class will provide you with 3 templates for Google Data Studio that you’ll be able to set up and edit in class.

At the end of this Masterclass, you’ll be able to:

  • Audit Google Analytics set-up for proper data flow and collection on your site plus see why setting up alerts are so important
  • Judge your current Google Analytics goals for engagement and conversions
  • Build custom funnel segments in Google Analytics to compare user flows on your website
  • Understand the different attribution models in Google Analytics and the pros and cons of each
  • Tackle Google Tag Manager with tricks and a cheat sheet for creating triggers and tracking
  • Learn the basics of Google Data Studio as an automation tool for reporting. You’ll discover how different data sources connect to the report and how to edit existing reports as you add your own filters
  • Follow along as we build a Data Studio report from scratch. You’ll be able to identify the question you want to answer, find the answer in Google Analytics, and apply design principles of data to show the value of your work to internal and external stakeholders

Included with Platinum Passes, upgrade required for Main Event Passes
  • Data & Analytics

Burgers, Boxes, Briefs and Bachelor Degrees: Level up and Sell Anything with the Big 5 of Digital Marketing

Masterclass
  • Chad Rose, Investis Digital
  • Chad Rose

No matter what you market… burgers, briefs, boxes, bachelor degrees, B2B, you name it, there is a new paradigm to gaining net new customers and keeping the ones you have. The old buyer’s funnel is so 2010 and everyone does SEO, paid, social, content and email marketing. To get ahead, you must master the Big 5 of Digital Marketing: Discovery, Strategy, Optimizing, Demand Gen and Testing.

Backed by real case studies, this interactive workshop will teach you the to use the tools, systems, and insights to improve your digital marketing right now.

After this session you will be able to:

  • Develop content, SEO and competitive analyses to guide your strategies
  • Use and interpret data from popular tools like SEMRush, Screaming Frog and Lighthouse
  • Develop content for targeted audiences
  • Optimize your site and user experience for consumers and search engine bots
  • Improve your demand generation in email and paid search and social
  • Test and analyze your efforts for constant improvement

Who should attend?
This session is for digital marketers who want to master the new buyer journey, refine and improve their techniques and results for a competitive advantage.

Included with Platinum Passes, upgrade required for Main Event Passes
  • Content Marketing
  • Lead Gen / Conversion / Retention
  • SEO & Search

“I’ve never seen a conference go this in-depth, this is awesome!”

Digital Summit Masterclass attendee

What’s Included?

4 hours of deep-dive content, tips, and insights (per Masterclass)

Workbooks from all Masterclasses

Exclusive DS Masterclass Certification

The ROI from a DS Masterclass is unbelievable
Masterclasses

We’re already pretty excited about the impact that two core days of Digital Summit is going to have on your business and professional toolkit.

But add the Masterclass day? Wowee…you’ll be able to unleash exponentially more potential impact in your marketing campaigns, strategy, and customer relationships.

We are confident the number of tangible, actionable things you’ll take away will more than justify the time and money you spend to join us on Masterclass day.

FAQs about our Masterclasses

Hands down, DS Masterclasses go the most in-depth our into topic offerings – ideal for subjects like analytics, content marketing, social media, and CRO that have a lot of complexity and moving pieces to them. Our masterclasses offer a more intimate teacher-student environment to create a highly-specialized learning experience.

The Masterclass is included in the Platinum Pass only. If you’re already registered with a Main Event Pass and would like to add the Masterclass, just select the add-on option on the registration page.

DS Masterclass instructors will typically include a little context-setting content in their lessons but, as a whole, our Masterclasses are designed to be more advanced and highly tactical – ideal for seasoned marketing practitioners from most any company size or industry.

Yes! Our instructors love the interaction with you and facilitating that between you and your fellow attendees. They build multiple interactive exercises and Q&A opportunities throughout the day.

Yes! All Masterclasses will be available post-event to rewatch. We’ll send out an email post event with instructions on how to access.

Not at all – you’re welcome to attend whichever session you’d like. Feel free to jump in and out of sessions during the event as well.