After this session, you’ll be able to:

• Easily find engaging content for your social media calendar
• Reach more potential customers without spending as much of your budget
• Predict which posts may drive the most engagement before publishing them

After this session, you’ll be able to:

• Understand the fundamentals of gamification and how you can apply it to your marketing campaigns
• Create more attractive, fun and effective content through gamification
• Identify various types of “”players”” and understand how best to hook them with your marketing

After this session, you’ll be able to:

• Determine the right content to target with video
• Get videos ranked in Google and YouTube
• Better promote your videos to customers

After this session, you’ll be able to:

• Identify potential influencers who align with your brand’s unique story, services or offerings
• Use influencer-generated content to help accomplish your goals for amplification of your brand
• Creatively incorporate influencer-generated content into your existing marketing and social media strategy

After this session, you will be able to:

• Understand how bias impacts different parts of the innovation process
• Understand implications of choosing to (or not choosing to) minimize bias
• Apply techniques for listening to customers more effectively
• Find opportunities to design for or market to customers

After this session, you’ll be able:

• Apply tactics to improve existing automated email campaigns
• Develop new automated email campaigns to build for your subscribers
• Determine what analytics/metrics to use for automated email campaigns

After this session, you’ll be able to:

• Focus your social strategy on the right platforms and content that will actually achieve your marketing goals
• Weigh the costs and benefits of using new social channels
• Align your social metrics with company goals
• Bring the paid and organic teams together for efficient, effective partnerships

After this session, you’ll be able to:

• Understand the importance of developing not only a brand personality, but also a social personality
• Listen to your customers’ needs and develop content around those needs
• Develop a process that ensures consistency between responding to trolls + cheerleaders

After this session, you’ll be able to:

• Understand what your adjusted marketing budget should look like in 2022
• Evaluate content suggestions you can use for the new user’s journey
• Learn how your competitors are dealing with the crisis and what new best practices you can apply to your content efforts
• Reframe your thinking to engage better with consumers

After this session, you’ll be able to:

• Identify what sales really needs from a quality lead
• Set a process for handing marketing leads over to the sales team
• Align the goals of Sales & Marketing and close the feedback loop

After this session, you’ll be able to:

• Identify how search engines break content apart to better understand it (and help you write it)
• Research entities, entity attributes, and connections (to write better content)
• Create page copy within a website structure that facilitates machine learning algorithms and search visibility!

After this session, you’ll be able to:

• Conduct keyword research in many different ways
• Discover new content ideas and write the content in a way that actually gets traffic
• Determine what links move the needle and how you can quickly drive value
• Prioritize your technical efforts to focus on what will have the most impact

After this session, you’ll be able to:

• Apply the “Know Your Customer” (KYC) operating model and increase efficiencies and effectiveness
• Apply a step-by-step approach for A/B testing, planning and execution
• Create a roadmap for future-proofing digital initiatives within your organization
• Implement best practices based on outcome-focused client case studies demonstrating the four pillars in action

After this session, you’ll be able to:

• Discover specific ways marketers can join in on the fun of the gaming future
• Apply examples & tips to take advantage of AR experiences before Apple Glass gets here
• Understand the marketing value of NFTs and what action steps to take in this space

After this session, you’ll be able to:

• Design a better system for creating and managing effective customer relationships
• Effectively prepare for customer relationships by making it easy to know people and be known
• Improve efficiency with marketing tools and effectiveness with people

After this session, you’ll be able to:

• List reasons why you should migrate (there are plenty)
• Take advantage of opportunities to make your new website SEO friendly
• Use best practices presented to prepare for your migration
• Find out what to expect during migration day
• Know what you need to monitor in post-migration

After this session you’ll be able to:

• Understand how the algorithms work, the importance of “Signals” & how to apply them to your revenue funnel
• Audit any page, funnel or post-click experience and literally SEE what signals are firing back to Big G (& Sir Zuck)
• Adjust your creative and post-click experiences to get more useful data (and better/faster algo training)

After this session, you’ll be able to:

• Perfectly understand and compare channel level performance using the Customer Lifetime Value to Customer Acquisition (LTV:CAC) formula
• Boldly identify and emotionally connect with your exact persona at your ideal accounts
• Correctly leverage 1st party data for campaign success
• Aggressively grow pipeline revenue via gift giving and psychology

After this session, you’ll be able to:

• Apply framework to help you reclaim organic engagement in today’s noisy, algorithm-driven ecosystem
• Develop industry-leading strategies for engaging customers as a “”marketing savage””
• Create content that converts without going for the sale right away
• Know how to use TikTok effectively to build community and brand awareness
• Implement best practices from notable organizations, including Wendy’s and others

After this session, you’ll be able to:

• Map your content to the buyer journey for higher marketing ROI
• Use tools to prove that marketing is a strategic business growth contributor to revenue
• Measure and present the ROI of your marketing efforts to win executive support

After this session, you’ll be able to:

• Know the specific risks to avoid and steps to take to factor SEO into your website relaunch
• Customize SEO steps and plan for your specific stakeholders and technology needs
• Understand how SEO and other disciplines need to work together pre and post-site launch

After this session, you’ll be able to:

• Create a content calendar full of new topic ideas
• Analyze your competition for new content ideas
• Conduct a content gap analysis
• Utilize templates to implement all of your new content ideas when you get back to the office

After this session, you’ll be able to:

• Include platforms like Pinterest and YouTube in your SEO strategy and understand the benefits of doing so
• Develop and leverage content for YouTube and Pinterest via competitive keyword research and data optimization
• Know which free and paid tools to leverage for keyword research

After this session, you’ll be able to:

• Set up a new-model team that moves seamlessly between creative and content projects
• Plan content-driven ecosystems that work for all audiences, even senior citizens
• Find efficient ways to create consistency and accountability across channels

After this session, you’ll be able to:

• Shift the purpose of your organic social to fit your consumers’ needs
• Re-focus your efforts on putting the “”social”” back in social media
• Build healthy relationships with your audience via active and responsive channels

After this session, you’ll be able to:

• Implement best practices for audio creation
• Incorporate audio as a core element of your marketing strategy
• Use silence to fuel your creativity
• Uncover the most impactful audience and cultural insights to develop creative ideas
• Introduce brainstorming techniques to use with your team

After this session, you’ll be able to:

• Add a newsletter into your content strategy with the opportunity to monetize it
• Implement additional organic email acquisition strategies
• Seamlessly add written content creation to your marketing flywheel

After this session, you’ll be able to:

• See the basic changes between Universal Google Analytics and GA4
• Understand how the GA differences could impact your data collection strategy
• Learn how to edit events and conversions right in GA4
• Listen to proven strategies for making learning GA4 easier

After this session, you’ll be able to:

• Understand and apply 8 practical tips to improve video discoverability, subscription rates and view counts on YouTube
• Ensure your videos appear in blended search results for popular keywords
• Use methods for YouTube growth following that worked for companies like Nikon, ClickBank and BET

After this session, you’ll be able to:

• Lay the groundwork of building an effective cookieless digital marketing campaign (starting today!)
• Build channels to access your audiences’ journey directly (with their permission, of course)
• Understand that measurement is now more important than ever and why it is the main ingredient at the beginning of the digital planning process

After this session, you’ll be able to:

• Create content outlines that include data-driven topics, keywords, word counts and more
• Utilize insights and tools to successfully draft content that ranks
• Save time by being strategic with your content creation strategy

After this session you’ll be able to:

• Use behavioral economics and human psychology to identify (and capitalize on) the subconscious motives of your buyers
• Design marketing that doesn’t suck and actually contributes to the ecosystem
• Leave reactionary and passive data/testing behind to create demand with any audience
• Worry less about iOS, evolving consumer privacy practices, and whichever data providers and analytics platforms are soliciting you with the promise of better results

After this session, you will be able to

• Build environments where people are empowered to take ownership over their work, leading to better and more innovative customer experience outcomes
• Promote agility by prioritizing work based on user needs, business goals, and technology
• Create minimal viable products and iterate from them
• Identify and avoid pitfalls that affect your team’s success

After this session, you’ll be able to:

• Understand why Human-to-Human (H2H) approaches are key when implementing change campaigns
• Identify the channels and tactics that are most effective for change
• Create a starter change campaign plan